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Welcome!

For the past 4 decades, Gary Snyder has been designing and developing lures in the hopes that fisherman just like him will be able to land their dream catch. Snyder’s passion for fishing and lure design runs through his veins, and each of his lures has been rigorously tested to ensure that they meet the goals you are looking to achieve. And with hundreds of lures to choose from, you can be sure that Snyder has designed a lure that specifically matches the type of fish you are looking to reel in.

So what are you waiting for? Good fishermen know how to catch fish, great fishermen know how to catch the “one”. So if you’re looking to catch the “one” that you will be telling stories about for years, pick up a Gary Snyder specialty lure today.

Customer Reviews

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The New “Moon Fry Jig”

We've taken the fish catching machine vertical!!! One of our HOTTEST selling ice lures just got a face lift and is now ready for open ...
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Meet our new Pro Staff member Mitchell Kettner

We are pleased to announce our newest addition to the Snyders Lures family, Mitchell Kettner. Mitchell is from Glencoe Minnesota but currently attends South Dakota ...
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Success with the “Lil Rascal” by Pro Staff Matt Ress

 I use the Lil Rascal as a search bait as well as my confidence lure. My  favorite color is any with gold. When I see ...
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