Sam Souter, Madison,South Dakota. Sam joined the Snyders Lures family two years ago when he was just 15 years old. Sam was discovered by our owner Gary when Sam was working at a bait shop where Snyders Lures are sold. Sam enjoys all that South Dakota’s outdoors has to offer as Sam is not only an outstanding angler but an accomplished hunter as well! Sam is also a great student and an outstanding young man. Sam would like to own his own Guide Service when he finishes school.